About me

Who am I?

I was born in Paris in 1986, on a beautiful winter's day in December. A few years later, my half-Arab, half-Slavic family settled in Belgium.

Dad speaks one language, Mom another, and between them they communicate in a language that's not the one I learn at school. So it was in a highly polyglot and literary environment that I grew up, frolicking between foreign languages and books of all kinds, and laying the foundations for my future career.

My studies

So it was only natural that I should undertake literary and cultural studies. I graduated from the Université Libre de Bruxelles with a Master's degree in Modern Literature and Languages, with a major in Arabic. I completed my studies with an erasmus in Seville and a linguistic stay in Tunisia. I came out of these studies with three new languages under my belt.

I then completed my training with a second Master's degree, this time in English, in the field of development cooperation, at the European Centre for International and Strategic Research.

My journey

Then it was time to start working. Multiplying my experiences, I worked as a chocolate salesman, airport representative, logistician, customer support, copywriter, watch salesman or translator.

It's not always easy to give meaning to one's professional life. I've often wondered about the relevance of my work. That's when I remembered that one of the jobs I'd been doing had appealed to me quite a lot: that of copywriter. Having always loved writing, this was an opportunity to combine passion and work.

Digital marketing

I then embarked on a training path that led me successively to SEO, copywriting and SEA, at reputable establishments such as Molengeek and Bruxelles Formation.

Complemented by self-training courses, I then embarked on self-employment as a copywriter. I honed my skills and gained my first experience, writing blog articles, product sheets, white papers and website redesigns. Since then, I've been making my own way, finally doing work I enjoy!

Three golden values

Empathy

Flexibility is very important in business.
Knowing how to put yourself in the other person's shoes, accepting mistakes or showing pedagogy, establishes the basis for building a long-lasting
working relationship.

Honesty

There's no point in accepting projects that are surreal or beyond one's means.
I'll let you know if I don't have the resources
to carry out my mission, or if your request
is unlikely to succeed.

Ethics

I make it a point of honour to respect deadlines and the
transparency of the services
provided, to inform you if
a delay or error
looms, and to maintain
my integrity with regard to the
collaborations proposed.

So, are you ready to get your business off the ground?

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