What is emailing?

Emailing is a marketing technique that involves sending emails to a group of people or a list of contacts to promote a product, service, company or organization.

This technique is widely used in digital marketing, as it enables a large audience to be reached directly and relatively inexpensively.

Emails can contain information on special offers, promotions, company news, event invitations and much more.

Emailing can be used to maintain relationships with existing customers, acquire new customers and build customer loyalty.

What is emailing?

Emailing, or email marketing, involves sending targeted emails to a specific group of recipients with the aim of achieving predefined marketing objectives. Here are the main stages and components of this practice:

Before starting an email campaign, it's essential to clearly define the objectives you want to achieve. These may be to increase sales, promote a new product, generate traffic to a website, build customer loyalty, and so on.

You need to build a relevant, qualified contact list. This list can be made up of current customers, prospects, or people who have given their consent to receive emails from you. It's important to comply with data protection regulations, such as the RGPD in Europe.

Once you have your contact list, you can segment it into smaller groups according to criteria such as age, gender, geographical location, purchasing habits, preferences, etc. This segmentation enables you to send more relevant, personalized messages. This segmentation enables you to send more relevant, personalized messages.

You need to create the content of your emails according to your objectives and your target audience. Content can include special offers, promotions, product or service information, customer testimonials, company news, useful tips, etc. It's advisable to design visually appealing emails and include clear, inciting calls to action.

The time of day you send your e-mails is also an important factor to consider. It can vary according to the sector of activity, the time zone of your recipients, or even the days of the week. A/B tests can be used to determine the best time to send your emails.

Once your emails have been sent, it' s crucial to analyze the results of your campaign. You can measure metrics such as open rate, click-through rate, conversion rate, unsubscribe rate and so on. This data will enable you to evaluate the effectiveness of your campaign and make adjustments if necessary to improve future performance.

In a nutshell, email marketing involves sending strategically designed emails to specific audiences with the aim of achieving predefined marketing objectives, while complying with best practice and current regulations.

The benefits of emailing

Use emailing to :   

A wide audience just a click away
Relatively low cost
Personalize your messages
Measuring and analyzing results
Easy to share

My emailing services

Email design and creation

Contact list management

Email campaigns


Analysis and reports

Consulting and strategy

Practical info

The cost of an emailing service can vary according to several factors:

Campaign scope, level of personalization, design complexity, process automation, contact list management, tracking and analysis services, or other additional services.

Expect to pay €200 for a basic monthly email campaign (copywriting + dispatch).

Additional charges may apply depending on the services offered.

So, are you ready to get your business off the ground?

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