What is SEA?

SEA, or Search Engine Advertising, is a form of online advertising that involves placing paid ads on the search results of search engines such as Google, Bing and Yahoo.

These ads are usually displayed at the top or bottom of search results, and sometimes on the sides as well.

What is SEA?

The fundamental principle of SEA is tobid on keywords relevant to your company or product, so that when users search using these keywords, your ads appear at the top of the results.

These ads can take several formats, such as sponsored links, text ads, Shopping ads (for products), video ads, or even graphic ads.

SEA gives advertisers precise control over their advertising campaigns, including aspects such as demographic, geographic and behavioral targeting, as well as budget allocation.

Ads are often billed on a cost-per-click (CPC) basis, which means you only pay when someone clicks on your ad.

In addition to display on search results, SEA can also include ads served on search engine partner networks, such as third-party websites or mobile applications.

These networks extend the reach of ads, enabling advertisers to reach a wider audience.

One of the great strengths of SEA is its ability to deliver a measurable return on investment (ROI). Analytics tools built into advertising platforms enable detailed tracking of campaign performance, including clicks, impressions, conversions, and cost per conversion.

This capacity for fine analysis enables advertisers to adjust their strategies in real time to maximize the effectiveness of their advertising investments.

In a nutshell, SEA involves buying visibility and traffic on search engines by placing paid advertisements, offering companies an effective method of increasing their online visibility and driving qualified traffic to their website.

The benefits of ATS

What SEA can do :   

Immediate visibility
Precise targeting of the target audience
Advertising budget control
Performance measurement and monitoring
Flexibility and rapid adaptation of your ads and keywords
Increased conversion

My SEA services

The audit gives you an overall view of the site, but sometimes you already know what adjustments need to be made. SEO consulting includes, among others, the following services:

Campaign strategy

Keyword search

Ad creation

Campaign management

CTR optimization

Reporting and analysis

Practical info

The principle of SEA is that you yourself can define the budget you want to spend monthly on your advertising.

If you use a third party (me in this case), you'll need to add the service charge of €300 per day to this amount.

So, are you ready to get your business off the ground?

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