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7 steps to creating your website

7 steps to creating your website

Creating a website may seem daunting at first, but it can be enjoyable and stimulating if you take it one step at a time. In this article, we'll go through the 7 steps involved in creating your virtual showcase, from choosing the site's objective to putting it online. So, are you ready to get started? Let's get started!

7 steps to creating your website

Need help with the content and technical aspects of your website?

Table of contents

Step 1: Define your website's purpose and target audience

The first step in creating a website is to clearly define its purpose. Why are you creating this website? What do you want to achieve with this website? It may seem obvious, but it's important to think about this question before you start working on the design.

There are many different types of website, each with its own purpose. Here are a few examples:

  • A corporate website: This can be used to present your company, your products or services, your values and your achievements. This type of website can also include an "About Us" section, customer testimonials, a contact page and information on job opportunities.
  • An information website: This can be used to provide information on a specific topic, such as news, events, health, travel, etc.
  • An e-commerce website: This can be used to sell products or services online. This type of website must have features such as a shopping cart, an online payment gateway and enhanced security.
  • A personal website: This can be used to share personal stories, photos, videos and blogs. This type of website can also include information about your interests, skills and professional experience.

Your website's target audience is just as important to determine, as it will help you create content and design tailored to their profile. You need to know their preferences, their needs, their age, their gender, their geographical location and so on.

Do you have an idea for a website but don't know how to fill it with relevant content? Contact me to set up an action plan!

Step 2: Create a site plan and mock-up

Before you start designing your website, it's important to create a sitemap and a mock-up. The sitemap is a diagram showing the structure of your site and how the different pages are connected to each other. The mock-up is a visual representation of your website, showing where the different elements will be placed on each page. Take the time to think about the user experience you want to offer your visitors, and design your sitemap and mock-up accordingly.

The design of your website's visual appearance is important because it will give your visitors their first impression. If your website looks professional and attractive, visitors will be more inclined to spend time on it. You can design the visual appearance of your website yourself, using online design tools or hiring a professional designer.

When designing the visual appearance of your website, make sure that colors, fonts and images are consistent and represent your brand well. Also make sure that navigation is easy and intuitive, so that visitors can easily find the information they need.

Mindmeister Mindmeister is quite handy, as it allows you to create a visual and intuitive mindmap.

Step 3: Design your website

Now that you've got a site plan and a mock-up, it's time to design your website. If you're a do-it-yourselfer, you can use graphic design tools like Adobe Photoshop or Sketch to create customized templates. Alternatively, to make life easier, you can use prefabricated templates to help you design your site more quickly. Don't forget to take into account the needs of your target audience, particularly in terms of accessibility and user-friendliness.

A content management system (CMS) is a tool that allows you to create, manage and publish content on your website. The most popular CMS are WordPress, Drupal and Joomla. Each has its own advantages and disadvantages, so choose the one that best suits your needs.

Choosing a CMS is important because it determines how you create and organize the content of your website. You can use predefined templates for your website, or create your own design to suit your needs.

Once you've designed the structure of your website, it's time to choose the features you want to include on your website. This could include e-commerce functionality if you want to sell products online, blog functionality if you want to share your knowledge on a specific topic, or contact form functionality if you want visitors to be able to contact you directly. The features you choose should be in harmony with your objective and meet the needs of your target audience.

It's also important to choose features that are easy to use for both you and your visitors. Complex features can frustrate visitors and make it harder for you to manage your website.

website content

Step 4: Create your content

 

Once you've determined the structure and content of your website, it's time to create and add your content. Content can include text, images, videos, infographics and other multimedia elements. It's important to create high-quality content that is relevant to your target audience and meets their needs.

Here are some key elements to consider when creating your content:

  • Text: Text is one of the most important elements of your website. It should be clear, concise and easy to read. Use headings and subheadings to organize your text and make it easier to read. Don't forget to include relevant keywords for your content, so that search engines can find your website.
  • Images: Images can help improve the appearance of your website and attract the attention of your target audience. Use high-quality images that are relevant to your content and integrate well with your website's design.
  • Videos: Videos are a great way to deliver engaging and informative content to your target audience. Use high-quality videos that are relevant to your content and integrate well with your website design.
  • Infographics and graphics: Infographics and graphics are an excellent way of presenting complex data clearly and concisely. Use high-quality infographics and graphics that are relevant to your content and integrate well with your website design.

It's important to create high-quality, regularly updated content for your website to reflect the latest trends and maintain the interest of your target audience.

And don't forget that your website content must be optimized for search engines. Use relevant keywords in your content to help search engines find your website. However, don't fill your content with unnecessary keywords, as this could harm the quality of your content and your ranking in search results.

Not sure which content to feature on your site? Contact me for a solution tailored to your needs! 

Step 5: Optimize your website for search engines

Once your website is online, it's important to make it easily accessible to search engines. This means following SEO best practices.

SEO is a complex process that involves optimizing your website for relevant keywords, creating quality inbound links and following the rules laid down by search engines.

It's important to bear in mind that SEO is a long-term process. It can take several months before your website starts appearing at the top of search results for relevant keywords.

Search engine optimization is a key element in the creation of a website, as it ensures that your site is visible and accessible to visitors. Here are some key elements to consider when optimizing your website for search engines:

  1. Use title tags and meta descriptions: Title tags and meta descriptions are key elements of your website's SEO. Title tags indicate the page title to both visitors and search engines. Meta descriptions are a short summary of the page that appears in search results. Use relevant titles and well-written meta descriptions to give visitors an idea of what they can expect from your page, and to help search engines understand what your page is about. Visit our Copywriting page to learn more.
  2. Use relevant keywords: Keywords are terms that describe the content of your website. Use keywords relevant to your business or website in your content, title tags and meta-descriptions. However, avoid overloading your content with keywords, as this can be perceived as spamming and can have a negative effect on your SEO.
  3. Create quality content: The quality of your content is also an important factor in your website's SEO. Create unique, high-quality content that meets the needs of your visitors. Avoid copying content from other websites, as this can have a negative effect on your SEO. The Web copywriting page can tell you more about the importance of a harmonious writing style.
  4. Optimize images: Images can also contribute to your website's SEO. Use relevant, high-quality images for your content, and be sure to add descriptive alt tags to help search engines understand what the images represent.
  5. Optimize your website for mobile devices: Mobile devices are increasingly used to access websites. Make sure your website is optimized for mobile devices to provide a positive user experience and improve your SEO.
  6. Get quality inbound links: Inbound links, also known as backlinks, are links from other websites that point to your site. Search engines consider backlinks as votes of confidence for your website. Getting quality backlinks from relevant, high-quality websites can improve your SEO. To learn more about backlinks, take a look at this article very informative.
  7. Make sure your website is fast: Your website's loading speed is also an important factor in SEO. Visitors to your website will be frustrated if pages take too long to load, which can also negatively affect your SEO. Optimize your website's loading speed by reducing the size of images and files

Step 6: Choose a domain name and hosting

Once you've defined your objective and target audience, you need to choose your domain name and hosting. The domain name is the address of your website, while hosting is where your website will be stored online.

The choice of your domain name is important because it must be easy for your visitors to remember and write. It must also reflect the content of your website and be easily recognizable. For hosting, you can choose between free and paid options. Paid options generally offer more advanced features and better security.

We recommend Hostingerwith its frequent promotions and available customer service, not to mention its attractive prices and hosting quality.

Step 7: Put your site online and promote it!

Once you've finished designing, creating content and adding interactive features, it's time to put your site online! Make sure that everything is working properly and that all pages are accessible. If you encounter any problems, correct them before publishing your site. Don't forget to check that your site is well-referenced on search engines, so that visitors can find you easily.

Search engine optimization (SEO) is an important technique for attracting visitors to your website. Make sure your website is optimized for search engines by using relevant keywords and creating quality content. You can also use SEO techniques such as linkbuilding and content marketing to improve your website's ranking in search results.

That's it, you've completed the 7 steps to creating a website! Of course, there's still a lot you can do to improve your website, but these steps will give you a solid base from which to start. Don't forget that creating a website can be a fun and rewarding process, so enjoy every step and don't be afraid to be creative and humorous in your approach!

And if you don't know where to start or are short of ideas, call on my services for a customized product!

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linking backlinks

How to build an unstoppable linking strategy?

A member of the Holy Trinity of SEO, along with technique and content, linking is one of the key stages in your online presence. The more people talk about you, the better, but as long as the quality is there! We'll show you how it's done, the different approaches and even a list of sites to suit your budget!

linking backlinks

Need to establish an effective netlinking strategy?

Table of contents

Definition of linking

 

Linking, more commonly known as netlinking or linkbuilding, is an SEO strategy that consists of referring links from one website to another. Knowing that "web" means web, it's easy to understand just how important this technique is.

The aim of linking is tohelp your site's SEO by obtaining links from another site. The accumulation of these links helps to increase your site's reputation in the eyes of search engines, and thus boost its ranking in search queries.

But be careful!

Quantity doesn't mean quality, and there are several major pitfalls to avoid if you don't want to penalize your business. It would be a pity to send your showcase to the depths of the web because you wanted to seize every opportunity presented to you.

Internal linking = linking?

Even if we're tempted to say yes, because there is indeed a set of links, these are only used within the site.

The whole principle of linking is to capture the link of another website and take advantage of its reputation. The principle of internal linking is to redirect the surfer through the pages of your site to simplify his journey or take him to one of your products.

Want to improve your internal linking? Nothing could be easier, just contact and let's get started!

Backlinks

 

Backlinks are the main focus of netlinking. The site that hosts a backlink pointing to yours will transmit "SEO juice" to you. The more "powerful" a site is, the more valuable the link it redirects to your site will be.

As you can see, one of your objectives is to be quoted by high-value entities, so that they can shower you with the precious nectar of power.

But don't approach the local baker if you're in the business of installing solar panels. The search engine would see the incongruity of the approach and take a dim view of the link. A number of criteria come into play when it comes to building a long-lasting, profitable link.

Relevance

 

As you can imagine, the web would be one big free-for-all if all the sites were linking to each other without any logic or coherence.

The aim of search engines is to respond to the Internet user's request. To do this, they propose the most relevant and natural response possible.

If all your backlinks come from sites that are unrelated to your business, nebulous or spam, there's a good chance that your website won't be taken into account.

Keep to a guideline and get yourself listed on sites that operate in the same sphere as you do, as this will greatly improve your digital presence!

Trust Flow (TF)

 

Tool creation Majestic SEOTrust Flow is an indicator of the quality of the link transmitted by one site to another, ranging from 0 to 100. In other words, the trust that the search engine attributes to that site will reflect on yours.

It's difficult to estimate the minimum Trust Flow required to obtain a quality link, as it depends on many metrics, but we estimate that a minimum of 40 is an effective Trust Flow.

Citation Flow (CF)

 

Another Majestic SEO baby, the Citation Flow indicates the number of citations a website receives, also from 0 to 100. The more a site is cited, the higher its Citation Flow will be, even if the links are of poor value.

But be careful: quantity must go hand in hand with quality!

If your Citation Flow is higher than your Trust Flow, search engines are likely to frown and consider your site as spam or a source of suspicion.

Majestic believes that the ratio between the two metrics should be as close as possible to 1. If your Trust Flow is less than half your Citation Flow, it will be less highly regarded than a site with a ratio of 2 to 3, for example.

However, we'd like to remind you that backlinks are an absolute value that is very difficult to acquire with a single click. Backlinks are built up over time, and it can take months or even years to achieve the desired results.

Spoiler : some sites never reach the ratio of 1, and yet they're doing just fine! Linking is just one component of the formidable machinery that is SEO.

Domain Rating (DR)

 

Another metric, this time developed by Ahrefswhich analyzes the strength of the link given by a site, the famous "link juice".

Domain Rating integrates several criteria: the number of sites that send a "do follow" link to your site, the DR of each site, the number of do follow links pointing to these sites and Ahrefs' secret recipe, resulting in a score between 0 and 100.

Not to be confused with Domain Authority (DA), a tool from Moz which predicts a site's ranking on search engines. Its calculation includes site age, incoming links, link quality, etc.

Another essential piece of information, which corroborates a point made above: quantity does not equal quality! It's better to choose a site with a lower DR and fewer outbound links, than a site with a strong DR but pointing to dozens of other sites.

Explanation : if the first site has a DR of 45 and sends back 3 do-follow backlinks, the three sites will each receive a juice of 15. On the other hand, the site with a DR of 70 and 10 do-follow backlinks will "only" provide the recipients with 7.

So it's sometimes more interesting to partner with sites that are more discreet but more generous in their donations than with large structures.

Do-follow and no-follow

 

This leads to a particularity that divides links into two categories: the do follow and no follow. As you may have guessed, these are links to follow or not to follow.

But if the basic idea seems Manichean, their usefulness is a little more complex than good versus evil.

Do follow

 

The Holy Grail for anyone looking for backlinks. When a site sends a " do follow " link to yours, you'll reach the search engine firmament thanks to the blessing of this piece of code: rel= "follow ".

By placing your trust in us, the donor site passes on its " SEO juice " to you, which in turn boosts your performance and ranking.

Basically, every link is do follow, so we have to manually choose whether our own site will distill do follow or no follow links.

Do you have a blog with a comment section? It's common courtesy to let people post links and leave them as do follows. But beware of spam and over-optimized anchors: you'll probably have to clean up after them, which can be time-consuming.

The do follow calculation is as follows:

If a site transmits three do-follow links, each of the receiving sites will receive 33% of the parent site's SEO juice.

The No Follow

 

If no follow has been portrayed as the ugly duckling of the web, it's easy to forget that it can also be useful.

No follow was born in 2005 when Google, concerned about the proliferation of spam and dubious links, introduced this rule to counteract nuisance.

Humans being clever by nature, they used these no-follow links for PageRank sculpting. This method aims to increase the performance of certain pages on the site, and no-follow links took on a special importance as they enabled PageRank to be controlled.

Google put a stop to all this in 2009, stating that internal no-follow links were nevertheless taken into account.

But there's one thing you need to know: just because a link is no-follow doesn't mean the search engine won't go there!

If this were the case, there would be no traffic on the Internet, and we'd be back in the Stone Age of the Web.

The no follow simply tells the Google crawler to ignore the identity of the receiving site, and thatno SEO juice will be transmitted to it. Its ranking will therefore not be influenced by the link in question.

In fact, it comes in very handy when you're quoted by a nebulous link from which you don't want to receive a poisoned gift.

The same goes for you: if you need to quote an unreliable site or a paid link, you can set the link to no follow to avoid unpleasant surprises.

Question: if I have a weaker site, can I make do follow links to a stronger site?

The answer is yes, but it won't make any difference. Runoff theory follows the law of gravity and flows only from top to bottom.

Putting a do follow link to a better-performing site in the hope of capturing its juice won't produce any results.

Worse still, if you abuse this technique, you may even be penalized by the patrol.

The easiest way would be to suggest a link exchange in return for a service, an article or something else.

Question: if I have two outgoing links, one do follow and one no follow, will the first link get 100%?

Well, no, from the moment a no follow attribute is applied to a link, the SEO juice tap is closed. If both links were do follow, they would each have received 50% of the juice.

In this case, only one link is "activated" by the do follow, so the other 50% goes to waste...

Linkbaiting

 

Another strategy that pays off when properly calibrated is linkbaiting.

It's all about offering content that makes people want to share it, thus generating link returns.

Typically, a beautiful, colorful and well-done infographic is very likely to score for linkbaiting.

example computer graphics
a sample infographic (fill-in-the-blank): colors, list and layout go hand in hand!

It provides added value that's easy to identify, access and understand.

Linkbaiting is also an excellent way of improving your conversion rate. On the one hand, through increased sharing of your publication, and on the other, through the message you want to convey to your audience.

Be careful not to confuse linkbaiting with its evil counterpart, clickbaiting.

In modern jargon, this is known as "putaclic". This technique is mostly used by sensationalist media who want to create a buzz.

This process is not widely considered, even though it is widely used by certain media channels to attract visitors.

In most cases, it' s best to avoid clickbaiting at the risk of being frowned upon by the Internet police.

In addition to infographics, e-books, white papers, tutorials and even competitions are excellent ways of linkbaiting.

You don't know how to write an e-book or you're having trouble? Contact me at and I'll write it for you!

How to build a quality linking

 

Having reviewed the various characteristics of a good link, the next step is to put together a diversified and optimized linking strategy. There are several options here.

Directories

 

As in the good old days of telephone directories, it's always a good idea to register in a directory related to your business.

Some are free, others are paid. In general, the paid ones give you an SEO boost.

Bear in mind that not all directories will put you on their do follow list.

Social networks

 

Now that social networks have taken on a dominant role in our lives, it's only natural to focus part of your strategy on their presence.

Facebook, LinkedIn, Twitter and Instagram are just some of the platforms you can use to post and share your links.

On the other hand, don't expect a transfer of juice from social networks. Think of them as a huge showcase to promote your product.

Guest posting

 

Behind this umpteenth English term for an SEO practice lies an excellent way of profiting from the reputation of another site.

The idea is to write an article on a site related to your field of activity. This site will then gain content and send you SEO juice as a reward.

So it's a win-win deal, as long as you post on a site with a minimum reputation on the web and in the same sphere as you.

Competitions

 

Contests are a great way to promote your site to a large number of people.

Your link will rotate and, if your contest is well put together, may even land on more important sites.

Buying backlinks

 

This brings us to one of the most common linking techniques: buying backlinks.

There are two ways to go about this: either contact a site directly so that your link appears on it, or go through sites that specialize in buying backlinks.

Contacting a large site can be a pain, and you may never receive a reply to your query.

What's more, the big sites sometimes charge five figures for links... If you're on a tight budget, it's best to look at other solutions.

This is where buying platforms come in

Backlink sites

 

There are a multitude of backlink platforms. They bring together an incredible number of sites in a multitude of fields from which you can choose.

In many cases, these platforms allow you to sort through activity, DR, Trust Flow, Citation Flow and many other important metrics.

What's more, some offer to insert the link in an article written by themselves. It's entirely possible toestablish a tailor-made backlink strategy using these platforms.

The aim here is not to list them all, but to offer you a selection of the most effective.

Each has its own advantages: the more affordable ones let you get started, while the more selective ones ensure quality links.

However, there's nothing to stop you doing a little Google research and seeing if you find a site that suits you.

Low-budget platforms

 

Ereferer

Rocketlinks

Backlinks

Medium-budget platforms

 
 
 
 

Big-budget platforms

 

Nextlevel

Getfluence

Savage Dreams

Conclusion

 

As you'd expect, Google and other search engines favor natural behavior.

Artificially inflating your digital notoriety will result in your site being blacklisted, ruining your efforts to exist on the web.

Ideally, you should have a balanced strategy based on a variety of link sources. If you only have do-follow links, the search engines will get suspicious. 

Vary the source of your links, look for no-follows, create a contest or write about the link of a partner blog, if your activity allows.

And don't forget, linking is only one link in the great SEO chain. You'll need to create content and have a rock-solid technical performance to make it climb the rankings!

Are you looking for someone to help you with this task? Just contact 🙂 

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seo definition

SEO: explanations for beginners

What is SEO? If you're interested in the digital world, you've probably seen these three letters. Accessible to experts, it can seem labyrinthine to a novice, so numerous are its criteria. Rest assured, we've prepared a simplified explanation for you, based on the example of... a soccer club.

seo definition
A definition of SEO for the average person

Need to improve your site with SEO?

SEO, a long championship

 
 

SEO stands for Search Engine Optimization.

This term is a bit of a catch-all, but in fact it covers a multitude of best practices to be followed if you want your website to reach the heights of SEO.

Don't panic, in this article we're only going to look at the main components of this well-oiled machine. To do this, we'll take the case of a soccer club. For the sake of brevity, we won't go into too many pompous details.

Suppose you've just invented a range of revolutionary revolutionary products and want to sell them on the Internet. These are the players you transferred before the championship started.

However, it's not enough to have the best products/players for your business/club to magically take off.

To do this, you'll take on the role of coach-president and promote your entity.

Unlike SEA (paid ads on Google), which can be described as a cut above the rest since the benefits are so quickly verified, the SEO must be seen as a long championship, since the final result depends on the work done upstream.

This work is physical preparation so that your players keep up the pace all season long. It's a behind-the-scenes job that seems to go without saying, but you'll reap the rewards at the end of the ball.

Want to find out more about my SEO services? Go to the SEO consultancy !

Maintain good relations with the press press. If they like you and you behave like a gentleman, they'll be more likely to talk about you. 

The natural referencing is one of the major assets of SEO, so don't neglect it!

SEO and soccer, aiming for first place

 

 

Let's move on to the tactical side of things. I hope that after this article, you'll be able to show off your knowledge of SEO and football soccer to a transfixed, lip-synching audience.

The aim of each team is to win the match and ultimately the championship. Your goal is to have your website appear at the top of search engine results.

How do you get there, you ask? By establishing a strategy (by the way, take a look at the Hubspot marketing strategiesmarketing strategies, a model of its kind).

How will your team play? Will it be flamboyant? Will they crush their opponents mercilessly, or will they opt for an efficient, defensive approach?

This play mentalityis your tone of voice. Your audience knows what style of message to expect. Whether it's sleek and stylish, or youthful and flashy, your target audience should recognize themselves in the way you convey your approach.

Know what are looking for your fans. Are you going to attract aficionados of the beautiful game or those who prefer players who tear themselves away with every ball? It's up to you to respond to their intimate requests by working on your keywords !

Do you need quality texts for your website? Visit our Web copywriting page!

On the pitch, it's all the same. Each player has a specific position, qualities and role.

Let's start with the most important: your guardian.

The goalkeeper's job is to keep the goal intact: he's the last bastion, the foundation on which your strategy rests. One mistake and you've conceded a goal. It's often said that a match is won with a good goalkeeper and a good striker. Duly noted.

Rely on a CMS (Content Management System), the equivalent of a flawless gatekeeper to stop opposing shots and obscure technical problems.

Your defenders are your bumpers. A customer who doesn't know you should read your site and be reassured by your services and expertise. Refine your portfolio to demonstrate your expertise: your achievements are your best advocates! 

A team split down the middle between its defense and its offense is likely to be soundly beaten. It's essential to have midfielders to act as a link between your defenders and forwards, generating balance in your strategy.

In the same vein, the internal linking is essential for linking all the sections of your website. Create links to other pages and pave the way for visitors to your site.

Soccer would be nothing without movement, and sometimes all it takes shift or a dribble to initiate a winning attack. Everything happens very quickly. Your meta-title and your meta-description should make all the difference in 60 and 150 characters, and be admirable enough to get the crowds up and clicking.

Let's move on to your centerpiece: your playmaker.

The Maradona, Platini, Zidane of your website will be your home page. This page is - in most cases - the strongest in terms of performance. From it will flow the majority of links to other pages or sites.

Like a Number 10 on a big night, your home page will skilfully distill its links/passes to conversion zones. His science of the game ensures that players / pages / sites touched by his grace perform in turn.

Please note! You don't become a distributor of golden passes and SEO rankings by chance. Only the most experienced and most complete playmakers / home pages can claim this status.

But the playmaker is nothing without his privileged partner, without whom neither goal nor satisfied customer are possible.

Your attacker is your ultimate asset: the call-to-action.

The goalscorer of your dreams is the one who can score from any position, who can improve any ball. He has the science to slide the ball beyond the keeper's reach, whether it's from the hip or an acrobatic overhead kick.

For win a matchyou have to convert your chances and score goals. To increase your reputation and salesyou need to convert your prospects or leads into customers.

You don't ask a striker to dribble endlessly or juggle with his head. What counts is efficiency. The same goes for your call-to-action.

Looking for a powerful call-to-action? Visit our Copywriting !

The more you work on it, the more likely it is toattract your visitors' attention and get them to click on it.

But it's important to assemble this host of stars with a well-thought-out plan to avoid scattering the talent to the four corners of the pitch. A passing circuit must be established so that the players can build the game, whether attacking or starting from the goalkeeper.

Make sure they reach their destination! The redirections of your URLs must be correct, because the slightest 404 error is an opportunity for the adversary and a deterioration in your website's rating. 

In the field, don't forget to name your captainvice-captains and men of experience to guide your troops. They are the guarantors of your tactics and the established hierarchy. In this sense markup of your pages and their titles (H1, H2, H3...) is essential to the SEO structure.

Of course, there's nothing to stop you taking inspiration from what's going on next door. Send your scouts to find out about the other side's tactics!

Fishing for information and looking at how other players in your sector operate is part of competitive intelligence. competitive intelligencea step not to be neglected!

SEO, the ultimate stage

 
 

Your players are ready and your tactics are honed. The question now is: how many people will come to see you play?

Stadium attendance is vital for a club, as it ensures lucrative ticket sales. The same goes for your site, which is the virtual meeting place for your current and future customers.

The ones who will push the players and create the atmosphere will be the fans. fans. Not for nothing are they called "the twelfth man". On the Internet, this role is played by backlinkslinks from another website that redirect to yours.

The greater the number of links from a site with a high score, the more their quality will reflect on your site and boost its performance.

Watch out for hooligans and other bad people! Not content with scaring away families and provoking scuffles with opposing fans, they often force the authorities to ban the public from stadiums.

The spam and links from nebulous sites degrade your website's rating and push you down the search engine rankings.

Just as a match without fans is sad, a site without visitors is a failure. Look after your backlinks!

To accommodate all these people, you'll need to build your enclosure on solid, dependable foundations.

In this sense, thehost of your site will make all the difference, because even if the temptation of a low price is great, it's its quality and capacity to welcome a large number of visitors that will be judged.

But there are a number of questions to ask before you open the doors to your establishment.

Does your stadium meet reception standards? Is there a store for merchandising and merchandising products? Is information correctly displayed?

With this in mind, having a sitemap is the equivalent of a ticket that a fan buys: it must indicate the grandstand, access door, floor, row and seat allocated. In its crawling, the search engine robot must be able to orient itself in its reading of the website thanks to the data present in the sitemap.

Think about ergonomics of a visit, the so-calledUX (User Experience). If your stadium is too far away, difficult to reach by public transport, fans can't quench their hunger and thirst, the sanitary facilities are in a disastrous state, and spectators miss sitting on top of each other at every match, it's time to review the fundamentals.

Likewise in SEO, if your site is slow, the path to information isn't intuitive, the colors hurt the eyes, a product page takes you straight to a 404 link and web users can't decipher the text, you're pretty sure you're going to lose them for good.

Finally, be careful not to use Black Hat SEOmethods, we're talking about corruption of referees, falsification of accounts and violent play bordering on the illegal. Behavior along these lines will result in red cards, fines or, quite simply, deletion from your club or website!

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